maehwa

More than just care - your time out for skin & soul after a day full of deadlines

Start my ritual now

Your curated skincare set that brings you back to yourself in the evening

BALANCE

Me-time

GLOWING

ritual

QUIET

Hydrated

When was your last moment just for you ?

Right here you can get it back - in just 7 minutes

No mental load

One click instead
endless product search

Curated systematically

Products that are perfect
play together

Your daily ritual

The day in 7 minutes
leave behind you

100% Original K-Beauty

Purchased directly from
certified dealers

OUR PHILOSOPHY

Another online shop?
Or something else?

Still looking for the right care in the evening?

Countless products, conflicting reviews, new trends—instead of clarity, only confusion. And you ask yourself: Do I really need to become an expert myself?

This is exactly where maehwa comes in. We curate routines that truly do you good – and transform skincare from a stress factor into your daily ritual.

Your moment just for you.

"Finally, orientation in matters
Skin care."

Elena, 34

"Minimalist and high-quality—exactly what I was looking for."

Melanie, 27

"I was skeptical whether a set would really suit me. But the concept is well thought out."

Radina, 36

Because every skin is different

Each routine carefully curated for different skin goals

FOUNDER STORY

The problem we all know

For me, skincare was never just cosmetics—it was always personal. For years, I researched, compared, and tried products. In the end, I was left with the same feeling that many people know: too many choices, too much money and time wasted —and too little clarity.

This is precisely what gave rise to maehwa . Not as just another shop, but as a guide – a curated ritual that brings calm and makes you feel good about your skin.

My vision: Less confusion. More moments that truly belong to you .

Katya S. Yordanova, Founder maehwa

Your questions, our answers

How does the return work?

You can return your order within 14 days, as long as the products are unopened and unused. Simply send us a short email with your order number. You can find step-by-step instructions here . Your statutory right of withdrawal applies.

When will my order arrive?

We want you to enjoy your new ritual as quickly as possible. That's why we ship with DHL – reliable and free of charge. Your package will usually reach you within 2–3 business days.

Where do our products come from?

Our products come directly from South Korea and are sourced from certified manufacturers. All products comply with EU cosmetics guidelines and are dermatologically tested.

Can I cancel my order?

If you change your mind immediately after placing your order, please contact us as soon as possible. As long as your package hasn't been shipped, we can easily cancel your order. After shipping, your statutory right of withdrawal applies.

Are my payments and data secure with maehwa?

Yes. We work exclusively with certified payment providers and modern security standards – so your data is optimally protected and you can feel good about every order.

What are the shipping costs?

Shipping within Germany is free for orders over €60. Orders to Austria are subject to shipping costs, which are displayed during checkout.

Which countries do we bring maehwa to?

Currently we only deliver within Germany and to Austria .
We're deliberately starting small to ensure the highest level of quality and service. Other European countries will follow soon.

BLOG

Skincare Stories

Here you will find honest testimonials, clearly explained skincare knowledge, and tips that will really help you.

to the blog posts